Men paid me thousands of dollars to help them transform their health.
It turns out they weren’t paying me for training programs or meal plans.
Dear Friend,For years, I thought I understood transformation.A man would come to me with a goal.Lose weight.Build strength.Feel confident again.So I built the programs.I created the meal plans.I studied the science.I helped men make changes they had spent years trying to make.And the physical transformations happened.But over time, I started noticing something I couldn’t ignore.The biggest breakthroughs rarely happened when a man learned a new exercise or found the perfect diet.They happened when something changed inside of him.When he started seeing himself differently.When he stopped making excuses.When he realized he was capable of becoming someone different.Eventually, I realized something:The workouts weren’t the reason men kept showing up.The meal plans weren’t the reason they opened up.They weren’t just looking for a better body.They were looking for a better version of themselves.They were looking for a way to become the man they knew they were supposed to be.That realization stayed with me.A few years later, I left the fitness industry and moved into the world of sales.On the surface, it seemed like a completely different path.Different industry.Different problems.Different people.But the longer I spent working with executives, leaders, and professionals, the more I realized something:The same battle was happening everywhere.People weren’t just struggling because they lacked information.They struggled because they lacked clarity.They struggled because they were disconnected from the person they wanted to become.They struggled because somewhere along the way, they lost sight of their foundation.The details changed, but the question remained the same:How does a person become who they were created to be?And that’s when I realized the most valuable thing I could offer someone wasn’t another strategy.It wasn’t another checklist.It wasn’t another framework.It was a conversation.Because most men are carrying things they rarely talk about.The disappointment of not being where they thought they would be.The weight of past mistakes.The tension between the man they appear to be and the man they know they could become.The questions they’ve been afraid to ask.And sometimes, the most powerful thing you can give someone is simply the space to be honest.A place to slow down.A place to think.A place to say the things they’ve been carrying quietly.Because transformation often begins before anything changes on the outside.It begins when a man is willing to confront where he is, recognize where he wants to go, and take the next step toward becoming someone different.And that process looks different for every man.Maybe you’re wrestling with your purpose.Maybe you feel stuck in a season of transition.Maybe you’re struggling to lead yourself well before trying to lead others.Maybe you’re trying to grow deeper in your faith, but find yourself caught between what you believe and how you actually live.Maybe you’re carrying questions about your marriage, your career, your discipline, your habits, or the kind of man you want to become.These are the conversations I’ve always found the most meaningful.
The moments when a man stops running, gets honest about where he is, and starts asking better questions about where God is leading him.Some of the areas I’m most passionate about include:
Faith and spiritual growth
Becoming a better husband or father
Career decisions and purpose
Building discipline and consistency
Leadership and responsibility
Habits and priorities
If something here resonates with you, I’d be honored to have a conversation with you.Not because I have every answer.Not because I have a perfect formula.But because I’ve spent years sitting across from men, listening to their stories, asking questions, and helping them uncover the things that often get buried beneath the surface.For one hour, we sit down together.No script.No presentation.No agenda to sell you something afterward.Just an intentional conversation around whatever season of life you’re navigating.You may come with a specific challenge.A decision you’re trying to make.A question you’ve been wrestling with.Or you may simply know something feels off and need space to slow down and think out loud.The goal is simple:Leave with more clarity than when you arrived.If that conversation would be helpful, you can schedule a time here.I’d love the opportunity to hear your story.
Jordon Bordner
Daily Cross Co
P.S. If we were sitting across from each other at a coffee shop, I’d gladly have the conversation for free.I’ve always believed there is value in simply sitting with someone, listening to their story, and helping them work through the things they’re carrying.The reality is that time is one of the few things we cannot create more of.I have a full-time career, a family I love, and responsibilities that matter deeply to me.Setting aside a dedicated hour means intentionally making space for this conversation.It means taking time away from other commitments — time I could spend working, writing, or with my family — to create room for these conversations.The investment isn’t for answers or a guaranteed outcome.It isn’t for a formula, a checklist, or a promise that everything changes overnight.It’s simply an exchange that allows me to make room for these conversations while continuing to write, work, and serve my family.More importantly, it creates intentionality.Because the things that matter most in life usually require us to slow down and make room for them.A conversation like this is a decision to stop, reflect, and give attention to something that may have been pushed aside for too long.If that hour would be meaningful to you, I would be glad to share it.
Jordon Bordner has spent 13+ years helping people navigate growth and change. He began as a health and fitness coach, later moved into professional sales working with business leaders and professionals, and now writes for Christian men pursuing faith, purpose, discipline, and leadership.
"There’s not a single person that I trust more than Jordon with my health, mindset, and well-being."
— Rob Cross, Business Owner